Monday, January 14, 2008

Sony and World Sports Group Bag IPL TV rights

It was the world's largest telecast deals in the cricketing history. The India based Sony television network and Singapore based World Sports Group bagged the rights for the Indian Premier League. They grabbed the ten year deal for over 1 billion USD. This is sub divided into 908 million dollars for telecast rights and 108 million dollars for promoting the event. The IPL is a BCCI-backed Twenty20 league involving eight franchises and its inaugural season will consist of 59 games and is scheduled to start in April 2008. Each franchise will play the others on a home-and-away basis, with the top four sides going through to the semi-finals. The two IPL finalists will also advance to the new Champions Twenty20 tournament, which features the best teams of the domestic Twenty20 tournaments, tentatively scheduled for October 2008.

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